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As the insurance market undergoes stiff competition, there is no assured way of getting continuous leads at all times. Besides, people are becoming more aware of issues by the day, making it more difficult to get them to buy insurance. In such a scenario, pre-qualified life insurance leads are better than other types of leads.

Many life insurance lead companies adopt various strategies to get customers to fill out a form on their websites or at their physical locations. These are generally people who are somewhat aware of the importance of life insurance and who also roughly know what they want. These people often search for the best insurance policy on their own. The Internet has become a good place to start searching for life insurance as well.

Once there, in order to tap into the wealth of information available on a particular site, or just to know whether the person is eligible for a particular life insurance policy or not, they are asked to fill out a quick online form. This form is then analyzed by the lead company, depending on the needs of the customer, required conditions, and the prevailing life insurance business codes. They segregate these leads and investigate who is extremely interested (hot prospects) in a policy and who is not. Such leads that have been analysed for suitability are known as pre-qualified life insurance leads.

Pre-qualified life insurance leads are very important methods of getting prospective customers for an agent. These leads are considered highly important by agents because here the customer is actively scouting for life insurance and may already be partially convinced about a particular policy.

This means that if the agent plays his cards right, there are very good chances that he or she would be able to convince the customer to buy a policy. In the competitive field of life insurance, a pre-qualified life insurance lead comes as a blessing for the agent.