Does Universal Search change your Health Insurance Business?
As anyone who has ever attempted to run a marketing campaign for a health insurance broker will tell you, selling health insurance is not easy, the chances of success are minimal and the costs are overwhelming.
It's fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.
Traditional search engine optimization (SEO) holds no guarantee of the eagerly anticipated ranking in the organic listings in the search engine and it takes a long time to get where you want to go. The competition, even in the organic listings is sometimes quite brutal and the small health insurance company will find themselves in a dilemma facing well established domains belonging to huge insurance corporations, thousands of back links and so on and so forth.
However, when universal search became a feature of the search engine, things did change for the better. A new dimension has been reached within the world of the Internet and the amount of traffic out there is amazing. You only have to look at the popularity of YouTube, the well liked video sharing website and you will see how it has become even more successful a search engine than Yahoo.
Shopping, video, news and blog results are all pulled by the universal search of search engines and offer the consumer a selection of sources in many different formats.
Health insurance companies now have to focus on more than search engines. Strategies are needed to market their products and services and what better way to do it than blogs, videos and the use of the many social networking websites and Web 2.0 options. This is clearly the way forward for small health insurance companies and it affords them the luxury of being able to demonstrate to their clientele exactly what they have on offer in a fresh and exciting way.
It's fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.
Traditional search engine optimization (SEO) holds no guarantee of the eagerly anticipated ranking in the organic listings in the search engine and it takes a long time to get where you want to go. The competition, even in the organic listings is sometimes quite brutal and the small health insurance company will find themselves in a dilemma facing well established domains belonging to huge insurance corporations, thousands of back links and so on and so forth.
However, when universal search became a feature of the search engine, things did change for the better. A new dimension has been reached within the world of the Internet and the amount of traffic out there is amazing. You only have to look at the popularity of YouTube, the well liked video sharing website and you will see how it has become even more successful a search engine than Yahoo.
Shopping, video, news and blog results are all pulled by the universal search of search engines and offer the consumer a selection of sources in many different formats.
Health insurance companies now have to focus on more than search engines. Strategies are needed to market their products and services and what better way to do it than blogs, videos and the use of the many social networking websites and Web 2.0 options. This is clearly the way forward for small health insurance companies and it affords them the luxury of being able to demonstrate to their clientele exactly what they have on offer in a fresh and exciting way.
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Examples of Ohio Health Insurance video clips from John Harvey: Ohio Individual Health Insurance and Ohio Health Insurance Quote