Know More About Visa Cards
You could make yourself a lot of questions about Visa -"as part of the credit card associations" about its role in the CCI (Credit Card Industry) and the benefits that can bring out to credit card users in different locations in Australia. I personally feel there is a strong weakness in the way both credit card associations "-Visa, MasterCard, Discovery and more" and issuing banks communicate the advantages, benefits and offers that can lead credit cards users to be more aware about Visa. In a recent research made in Sydney (Australia), was determined that more than 94% of users dont know anything about the benefits Visa is bringing out to customers. The unique things people knows about Visa is all the promotion, TV ads and banners promoting the use of Visa and lot of slogans showing that Visa is the best way to have a good vacation in the Caribbean or travel throughout Australia with Visa, or move everywhere with Visa. I really dont know what are the difference between Visa and other credit cards, and according to the aforementioned research, most Visa credit card users dont know anything about that. Where is the communication problem?
When you go back the basis in marketing, there is something named marketing mix that basically have another famous term known as The four P's the marketing "-product, price, place and promotion"that every brand should understand how its work fine. I can say that Visa is among the stronger brands of the world, but one of the most significant characteristic that a strong brand should have is that it should have a distance, or a clear difference from other brands. Something impressive is that when people that were surveyed in the research about the difference of Visa from its competitors, people really dont know what to say.
Visa is good because people think it is good but essentially, it is something intangible that credit card users "-from banks issuing Visa credit cards"- can not clearly identify. I personally think that credit card associations acknowledge that Visa is a leader in the market of credit cards "-which is evidently an amazing business"- and they have an amazing reputation everywhere in Australia.
Another important point of view is the one that credit card associations could be a transparent thing for credit card users. Banks in Australia only offers credit cards and the benefits of these products are not often based on the difference of Visa and its competitor but other aspects such as credit card rate, credit cad limit, issuing fee, annual fee and other aspects that not necessarily are attained to the credit card association that is part of the credit card you are receiving from the credit card issuing bank.
Despite of all this, the most unfortunate thing is that I always use Visa but I really dont know why. I only use Visa because it is the first name that comes to my mind when I am going to acquire a credit card from a issuing banks.
When you go back the basis in marketing, there is something named marketing mix that basically have another famous term known as The four P's the marketing "-product, price, place and promotion"that every brand should understand how its work fine. I can say that Visa is among the stronger brands of the world, but one of the most significant characteristic that a strong brand should have is that it should have a distance, or a clear difference from other brands. Something impressive is that when people that were surveyed in the research about the difference of Visa from its competitors, people really dont know what to say.
Visa is good because people think it is good but essentially, it is something intangible that credit card users "-from banks issuing Visa credit cards"- can not clearly identify. I personally think that credit card associations acknowledge that Visa is a leader in the market of credit cards "-which is evidently an amazing business"- and they have an amazing reputation everywhere in Australia.
Another important point of view is the one that credit card associations could be a transparent thing for credit card users. Banks in Australia only offers credit cards and the benefits of these products are not often based on the difference of Visa and its competitor but other aspects such as credit card rate, credit cad limit, issuing fee, annual fee and other aspects that not necessarily are attained to the credit card association that is part of the credit card you are receiving from the credit card issuing bank.
Despite of all this, the most unfortunate thing is that I always use Visa but I really dont know why. I only use Visa because it is the first name that comes to my mind when I am going to acquire a credit card from a issuing banks.
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