Different Stock Brokerage Houses in The Industry

By Danny Jamerson

After years of trading, I've come up with a pretty good understand of how stock brokers work and how to figure out whether the brokerage firm is a good one or not. Do you have a dud or a winner? Find the broker below and see for yourself.

Zecco stomped onto the industry with unlimited free trades. It was a big mistake because it was an unsustainable business model. Now, it only offers ten free trades if you have $25,000 in your account.

OptionsHouse was a no-name until it made headlines with $2.95 per trade. Before that, they were offering $4.95 a trade without anyone ever signing up. Now that they've lowered the price, people are signing up in droves. Will it last?

TradeKing used to be the leader with $4.95 stock trades but other people have surpassed them to be the pricing leader. However, this broker has ultra responsive support which might be the determining factor for many.

OptionsXpress trouts itself as the best options broker and it certainly has great options trading tools. Price wise, it's not the cheapest but if you are looking for good education and great trading tools, look no further.

Scottrade has many loyal followings but it's not doing enough to attract new customers, or at least the younger crowd. $7 is cheap if you are talking about ten years ago but it's not cheap anymore.

TD Ameritrade really needs to update their interface, as well as lower their pricing. The price is high, not to mention that the website have been known to be down under heavy use.

Etrade, despite its troubles with the mortgage industry is still one of the best stock brokers out there. It has a banking side where you can get high rates, it has a checking account where you can get free ATM withdraws anywhere and you can also trade stocks.

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