Your Online Business Might Be At Risk If You Are Using Free Web Content

By Ron Cripps

Some webmasters try to use free written material from the numerous content directories to get visitors to their online business site and make some quick money this is especially true for affiliates who don't know any better. New webmasters that are just starting out and are marketing for more than one business do not have the monetary resources to pay for web content, so they are using free content until they start making an income.

Although it is understandable that this may be the only alternative somebody has, it is not the most suitable way to build a reputable website. For quite a few reasons, free content can genuinely be counterproductive to establishing a solid online business.

Problem #1 - Search Engines Such As Google And The Competitive Filter

The search engine spiders spurn duplicate written content. When more then one place uses the similar written material it causes these websites to obtain a poor ranking.

Good search engine ratings are fundamental in getting visitors to your Internet site so that they have an opportunity to click on your affiliate links. It will be very tough for you to make money if you cannot get visitors to your site, if you work with the search engine optimization rules it will increase your ratings.

Problem #2 - Getting Visitors To Click On Your Buy Button Or Affiliate Links

Improving your ranking and getting traffic is not an easy job, though it is only half the battle you have to get your visitors to click on your links to buy your products. Your visitors are not dumb, if they get to your site and read subject matter they have seen in other locations they are going to be less inclined to use your links. There are two reasons for this: they want to be able to trust the person they are dealing with and they want to believe that person is an expert.

If your content is just replicated from other websites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product testimonials. This will lessen the volume of visitors that actually click on the links you have, which means you will lose money.

Problem #3 - The Resource Box Makes The Written Of The Article An Expert No YOU

Commonly when you employ free written material you have to keep the author's signature file, if you do not you can land yourself in a lot of trouble. This poses an issue because most author bylines include links. That implies when the reader completes reading the content there is a strong chance that they are going to click on the link of the source. Many authors employ their free content as a method to get traffic to their Internet site, which is why their byline includes a link. When you employ free content you run the risk of missing out, because you can lose visitors that could have turned you a profit.

As soon as you put these three problems together, you are looking at a difficult decline in revenue simply because you employed free Internet site content from article directories. Though for a number non-paying content may be the only alternative, if you have the money it is wise to invest what you have in unique content. If you really do not have the funds, you may want to think about trying your own hand at writing written content and then hire a specialist once you establish a profit.

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