Real Estate Investor's Insider Secret #19: Think of your copy as a jigsaw puzzle
Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.
The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don't always say this in the proper order.
So when you begin writing your real estate marketing copy, just put everything that answers the AIDA marketing formula (Attention, Interest, Desire, Action). Some of the basic features your real estate direct mail should contain are the attractive offer, persuasive customer benefits, and the 'because' answers to your prospects questions.
Additionally, be sure to put in some subheads. When you believe you've written your copy - and the reasons why your readers should actually become your customers, then print this piece of paper out.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Next, try to read the document once more. You can now decide if you want to reorder the paragraphs or keep it that way. Make sure though that the entire document is coherent and has a clear information about your offer.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
No, you're not quite done yet. Your next step is to re-read this copy again. Decide if you need to create any transitional sentences to make the copy flow better. You may even decide you need to rewrite a sentence or a whole paragraph. You may even decide you need to punch it up some with more action-oriented verbs. A few well placed exclamation points, even a couple of interjections that create excitement.
Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you've painlessly and nearly effortlessly, created an effective postcard mailing.
Isn't this the experience all of us wish to have when working on our real estate marketing campaigns?
The idea is simple. The premise rests on the fact that most of us know what we want to say. And we can say it, but we don't always say this in the proper order.
So when you begin writing your real estate marketing copy, just put everything that answers the AIDA marketing formula (Attention, Interest, Desire, Action). Some of the basic features your real estate direct mail should contain are the attractive offer, persuasive customer benefits, and the 'because' answers to your prospects questions.
Additionally, be sure to put in some subheads. When you believe you've written your copy - and the reasons why your readers should actually become your customers, then print this piece of paper out.
Next, with your scissors, cut the document into distinct paragraphs with the sub-headlines included. Of course, each of these paragraphs should contain coherent sentences.
Next, try to read the document once more. You can now decide if you want to reorder the paragraphs or keep it that way. Make sure though that the entire document is coherent and has a clear information about your offer.
Afterwards, read the copy once more and try to see something to improve on. Make sure that each paragraph has proper transitions or you can substitute some words that you think would suit best. The purpose is to energize your real estate direct mail to make it more appealing to your customers.
No, you're not quite done yet. Your next step is to re-read this copy again. Decide if you need to create any transitional sentences to make the copy flow better. You may even decide you need to rewrite a sentence or a whole paragraph. You may even decide you need to punch it up some with more action-oriented verbs. A few well placed exclamation points, even a couple of interjections that create excitement.
Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you've painlessly and nearly effortlessly, created an effective postcard mailing.
Isn't this the experience all of us wish to have when working on our real estate marketing campaigns?
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