20 Your Guide to an Effective Real Estate Marketing: How to Create an Effective Direct Mail Copy

By Mark B. Bradley

Do you want to increase your chances of getting your real estate direct mail right the first time? So how can you check if you have an effective real estate direct mail in your hands?

So if a real estate investor wants his real estate direct mail to work, what are the best steps to take?

To unlock the gate preventing your customers to respond to you real estate direct mail, review your copy if it contains: the Problem Key, Promise Key, Proof key, and Price Key.

According to him, your copy must contain the four P's which are the Problem, Promise, Proof, and Price. Your will be guaranteed that your customers will reply to your postcard mail once your copy contains these four important keys.

Next, your real estate postcard marketing copy must have the Promise Key. This key builds your prospect's hope that you can effectively solve his problem, whether he is in pre-foreclosure, needs to relocate, or wants to cash in his home for retirement.

The promise key opens his mind to the idea that you have the experience and skills to be able to quickly sell his home at a good price.

In this instance, proof comes in the form of showing him others you have helped, providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people's lives have been changed dramatically once they used your service.

Great proof keys are made up of customer testimonials and genuine narratives of prospects like them who were reluctant to sell their homes, but after accepting your offer, discovered that they should have made the decision sooner!

Lastly, you should also include the Price key in your real estate direct marketing copy. Usually, the price is the main concern of every prospect. This time, tell your prospect your offer and how much it would cost him if he doesn't take it.

Go ahead. Read your latest postcard mailing with the Four "P"s in mind. Did you cover them all? If you didn't, there's no time like the fifth "P" - the Present. Why not sit down right now and rewrite this mailing with these key words in mind?

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